CHAPTER 7 SWOT ANALYSIS

CHAPTER 7

SWOT ANALYSIS

7.1 SWOT ANALYSIS

SWOT Analysis

7.1 Strength	7.2 Weakness
Healthy nutrition Soft, fresh and tasty Wide coverage and distribution Affordable price Wide range of breads High fiber	Lack of promotions Limited penetration to low-end market Lack of consumers’ confidence No stand-alone distribution stores
7.3 Opportunity	7.3 Threats
Growing econmy and rising middle class community Improvement on market coverage and distribution	Increase in competition from other companies Global economic crisis Inflation and high tax Bargaining of the retailers, which can reduce company profits.