CHAPTER 11 REFERENCES

11.1 References

·         Silver Bird Group Berhad official website

http://www.silverbird.com.my/

·         High 5 Bread Town

http://www.high5breadtown.com/

·         The Star Online

http://thestar.com.my/news/story.asp?file=/2006/9/14/nation/15427192&sec=nation

·         Agri Food Trade Service

http://www.ats.agr.gc.ca/ase/5229-eng.htm

·         The Art and Science of connecting with consumers marketing

http://marketing-interactive.com/news/14578

·         LRQA Malaysia

http://www.lrqa.com.my/case-studies/client-testimonials/silver-bird/index.aspx

·         The Edge

http://www.theedgemalaysia.com/component/content/article/169593.html

·         Business Time

http://www.btimes.com.my/Current_News/BTIMES/articles/rotibird/Article/

·         Franchiseek International

http://www.franchiseek.com/Market_Trends_Bakery_0504.htm

·         Baking Management

http://baking-management.com/successful_plants/bakery-industry-forecast-0110/index1.html

·         Annual Report (From 2002 -2010)

http://www.silverbird.com.my/inv_current.php

• Mokhtar.H & Edmund.T (2005). ‘Bread’ing Value to Shareholders. Investment Research. Company Update,Silver Bird Group. http://file.lcmart.com/notyet/silverbird20050818.pdf

·         Thomas S. C. Yap . (2006). Corporate Branding: Its Role in Sustainable Competitive Advantag. Corporate Communications Department, UCSI. http://www.ucsi.edu.my/cervie/ijasa/volume1/pdf/10E.pdf

• Country Report (2011). Consumer Foodservice in Malaysia. Euromonitor International. http://www.euromonitor.com/consumer-foodservice-in-malaysia/report

• Martin.K (2010). 2011 Bakery Industry Forecast: How it adds up. Baking Management. http://baking-management.com/successful_plants/bakery-industry-forecast-0110/index1.html

• Redruello.F (2004). Breakdown of traditional eating patterns benefits bakery products. Franchiseek International. http://www.franchiseek.com/Market_Trends_Bakery_0504.htm

·         Silver Bird Group Berhad (2007). Soaring Ahead. BSI Magazine. http://www.bsimagazine.com/en/Features/Company%20Profiles/Current/Soaring%20Ahead.aspx?p=1

• Fischer-J (2005). The Excess of Possibilities. Nais Press Nourishing Knowledge. http://www.niaspress.dk/files/excerpts/Fischer-J_extract.pdf

• Thomas T.Hirata (2009). Customer Satisfaction Planning. New York: Taylor & Francis Group, LCC.

• Mumsgather,(2011), http://mumsgather.com/2011/08/01/massimo-bread-or-gardenia-bread/

• Marcus (2006) Journal of the pitch marketing. http://pitchmarketing.blogspot.com/2006/09/high5-ing-again.html

·         Kilam(2006) Journal of Muslim Life Malaysia http://muslimlifemalaysia.blogspot.com/2006/09/high-5-gets-low-marks-for-hygiene-by.html

·         Scribd (Gardenia)

http://www.scribd.com/doc/57583490/Gardenia-Bakeries-v2

·         Gardenia official website

http://www.gardenia.com.my/

·         Massimo official website

http://theitalianbaker.com.my/home.html

·           Mumsgather

http://mumsgather.com/2011/08/01/massimo-bread-or-gardenia-bread/

·         The Star Online – New brand on the block

http://thestar.com.my/metro/story.asp?file=/2011/9/27/central/9540695&sec=central

·      Coloribus

http://www.coloribus.com/adsarchive/prints/high-5-bread-with-high-calcium-strong-bones-13059355/

·      The Telegraph

http://www.telegraph.co.uk/news/uknews/1334848/The-best-thing-since-sliced-bread.html

·      Hard.K Journal

http://sunnybtg.wordpress.com/2009/10/

·      The selling points

http://www.thesellingpoints.com/view/classic