CHAPTER 12 APPENDICES

CHAPTER 12

APPENDICES

12.1 Survey Questions

1.    Age range:

c  14-17

c  18 -25

c  26 -30

c  31- 40

c  41 and above

2.    Gender :

c  Male

c  Female

3.    Occupation :

c  Student

c  Employee

c  Retired

4.    Race:

c  Malay

c  Chinese

c  Indian

c  Other:

5.    Monthly Income/Allowance:

c  Under RM1,000

c  RM1,000 – RM2,000

c  RM2,000 – RM3,000

c  RM 4,000 – RM5,000

c  RM 5,000 and above

6.    Have you ever heard of High 5 Bread?

c  Yes

c  No

(If no, feel free to visit to http://www.high5breadtown.com/)

7.    How did you know about High 5?

c  Newspaper

c  Family and Friends

c  Magazine

c  TV commercials

c  Radio Ads

c  Internet

8.      From where did you purchase the brand?

c  Markets

c  Retail outlet

c  Wholesale outlet

c  Through website

c  Other, please specify.

9.      How often do you buy the bread?

c  Once per week or more often

c  2 to 3 times per month

c  Once per month

c  Once every 2 to 3 months

c  Once or twice a year

c Not at all (Why?)

10. What the purpose(s) of you buying the brand?

c  Breakfast

c  Lunch

c  Dinner

c  Tidbits

c  Other, please specify.

11. What do you think of High 5 Bread?

c  Delicious

c  High Quality

c  Cheap

c  Easy to find

c  Soft

c Other ( Please Specify) :

12. What are the chances off you buying the brand in future?

c  Very High

c  High

c  Not Sure

c  Less

c  Very Less

13. If you are satisfied with High 5 brand, would you like to recommend it to others?

c  Yes

c  No

14. If NO, what is/are your reason(s)?

15. Please give your valuable suggestions regarding how we could improve the quality of High 5.