CHAPTER 10
PRECEDENT STUDIES
10.1 Advertising Strategy
In August 2008
The Print Ad titled SOFT BREAD was done by JWT Kuala Lumpur advertising agency for product: High 5 Bread (brand: Stanson Marketing) in Malaysia. It was released in the Aug 2008. Business sector is: Point of Purchase: Large Scale.
Company: JWT KUALA LUMPUR, MALAYSIA
Executive Creative Director: Edwin Leong
Copywriter: May Yong
Art Director: Angie Sim
Account Manager: Nicole Tan/Jess Seow
Photographer: Boon Chee Fuy ( Character Studio )
Producer: Kamal Chima
Executive Creative Director: Edwin Leong
Copywriter: May Yong
Art Director: Angie Sim
Account Manager: Nicole Tan/Jess Seow
Photographer: Boon Chee Fuy ( Character Studio )
Producer: Kamal Chima
In March 2009
The Print Ad titled STRONG BONES was done by JWT Kuala Lumpur advertising agency for product: High 5 Bread With High Calcium (brand: Stanson Marketing) in Malaysia. It was released in the Mar 2009. Business sector is: Point of Purchase: Large Scale.
Company: JWT Kuala Lumpur, Malaysia
Executive Creative Director: Edwin Leong
Copywriter: Daniel Kee
Art Director: Angie Sim
Photographer: Mak Kah Heng
Producer: Kamal Chima
10.2 Precedent Studies
Massimo Bread
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