michelle's fyp

Web Design

High 5

Site Map for Website

High 5 Splash Page concept / ideation

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Splash Page

Home Page

About us

Products

Contest

Download (calender)

Ideation for Booth

Exhibition Profile

Front View

Side View

Top View

Artist Impression 1

CHAPTER 12 APPENDICES

CHAPTER 12

APPENDICES

12.1 Survey Questions

1. Age range:

c 14-17

c 18 -25

c 26 -30

c 31- 40

c 41 and above

2. Gender :

c Male

c Female

3. Occupation :

c Student

c Employee

c Retired

4. Race:

c Malay

c Chinese

c Indian

c Other:

5. Monthly Income/Allowance:

c Under RM1,000

c RM1,000 – RM2,000

c RM2,000 – RM3,000

c RM 4,000 – RM5,000

c RM 5,000 and above

6. Have you ever heard of High 5 Bread?

c Yes

c No

(If no, feel free to visit to http://www.high5breadtown.com/)

7. How did you know about High 5?

c Newspaper

c Family and Friends

c Magazine

c TV commercials

c Radio Ads

c Internet

8. From where did you purchase the brand?

c Markets

c Retail outlet

c Wholesale outlet

c Through website

c Other, please specify.

9. How often do you buy the bread?

c Once per week or more often

c 2 to 3 times per month

c Once per month

c Once every 2 to 3 months

c Once or twice a year

c Not at all (Why?)

10. What the purpose(s) of you buying the brand?

c Breakfast

c Lunch

c Dinner

c Tidbits

c Other, please specify.

11. What do you think of High 5 Bread?

c Delicious

c High Quality

c Cheap

c Easy to find

c Soft
c Other ( Please Specify) :

12. What are the chances off you buying the brand in future?
c Very High
c High
c Not Sure
c Less
c Very Less

13. If you are satisfied with High 5 brand, would you like to recommend it to others?
c Yes
c No

14. If NO, what is/are your reason(s)?

15. Please give your valuable suggestions regarding how we could improve the quality of High 5.

CHAPTER 11 REFERENCES

11.1 References

· Silver Bird Group Berhad official website

http://www.silverbird.com.my/

· High 5 Bread Town

http://www.high5breadtown.com/

· The Star Online

http://thestar.com.my/news/story.asp?file=/2006/9/14/nation/15427192&sec=nation

· Agri Food Trade Service

http://www.ats.agr.gc.ca/ase/5229-eng.htm

· The Art and Science of connecting with consumers marketing

http://marketing-interactive.com/news/14578

· LRQA Malaysia

http://www.lrqa.com.my/case-studies/client-testimonials/silver-bird/index.aspx

· The Edge

http://www.theedgemalaysia.com/component/content/article/169593.html

· Business Time

http://www.btimes.com.my/Current_News/BTIMES/articles/rotibird/Article/

· Franchiseek International

http://www.franchiseek.com/Market_Trends_Bakery_0504.htm

· Baking Management

http://baking-management.com/successful_plants/bakery-industry-forecast-0110/index1.html

· Annual Report (From 2002 -2010)

http://www.silverbird.com.my/inv_current.php

Mokhtar.H & Edmund.T (2005). ‘Bread’ing Value to Shareholders. Investment Research. Company Update,Silver Bird Group. http://file.lcmart.com/notyet/silverbird20050818.pdf

· Thomas S. C. Yap . (2006). Corporate Branding: Its Role in Sustainable Competitive Advantag. Corporate Communications Department, UCSI. http://www.ucsi.edu.my/cervie/ijasa/volume1/pdf/10E.pdf

Country Report (2011). Consumer Foodservice in Malaysia. Euromonitor International. http://www.euromonitor.com/consumer-foodservice-in-malaysia/report

Martin.K (2010). 2011 Bakery Industry Forecast: How it adds up. Baking Management. http://baking-management.com/successful_plants/bakery-industry-forecast-0110/index1.html

Redruello.F (2004). Breakdown of traditional eating patterns benefits bakery products. Franchiseek International. http://www.franchiseek.com/Market_Trends_Bakery_0504.htm

· Silver Bird Group Berhad (2007). Soaring Ahead. BSI Magazine. http://www.bsimagazine.com/en/Features/Company%20Profiles/Current/Soaring%20Ahead.aspx?p=1

Fischer-J (2005). The Excess of Possibilities. Nais Press Nourishing Knowledge. http://www.niaspress.dk/files/excerpts/Fischer-J_extract.pdf

Thomas T.Hirata (2009). Customer Satisfaction Planning. New York: Taylor & Francis Group, LCC.

Mumsgather,(2011), http://mumsgather.com/2011/08/01/massimo-bread-or-gardenia-bread/

Marcus (2006) Journal of the pitch marketing. http://pitchmarketing.blogspot.com/2006/09/high5-ing-again.html

· Kilam(2006) Journal of Muslim Life Malaysia http://muslimlifemalaysia.blogspot.com/2006/09/high-5-gets-low-marks-for-hygiene-by.html

· Scribd (Gardenia)

http://www.scribd.com/doc/57583490/Gardenia-Bakeries-v2

· Gardenia official website

http://www.gardenia.com.my/

· Massimo official website

http://theitalianbaker.com.my/home.html

· Mumsgather

http://mumsgather.com/2011/08/01/massimo-bread-or-gardenia-bread/

· The Star Online – New brand on the block

http://thestar.com.my/metro/story.asp?file=/2011/9/27/central/9540695&sec=central

· Coloribus

http://www.coloribus.com/adsarchive/prints/high-5-bread-with-high-calcium-strong-bones-13059355/

· The Telegraph

http://www.telegraph.co.uk/news/uknews/1334848/The-best-thing-since-sliced-bread.html

· Hard.K Journal

http://sunnybtg.wordpress.com/2009/10/

· The selling points

http://www.thesellingpoints.com/view/classic

CHAPTER 10 PRECEDENT STUDIES

CHAPTER 10

PRECEDENT STUDIES

10.1 Advertising Strategy

In August 2008

The Print Ad titled SOFT BREAD was done by JWT Kuala Lumpur advertising agency for product: High 5 Bread (brand: Stanson Marketing) in Malaysia. It was released in the Aug 2008. Business sector is: Point of Purchase: Large Scale.

Company: JWT KUALA LUMPUR, MALAYSIA
Executive Creative Director: Edwin Leong
Copywriter: May Yong
Art Director: Angie Sim
Account Manager: Nicole Tan/Jess Seow
Photographer: Boon Chee Fuy ( Character Studio )
Producer: Kamal Chima

In March 2009

The Print Ad titled STRONG BONES was done by JWT Kuala Lumpur advertising agency for product: High 5 Bread With High Calcium (brand: Stanson Marketing) in Malaysia. It was released in the Mar 2009. Business sector is: Point of Purchase: Large Scale.

Company: JWT Kuala Lumpur, Malaysia

Executive Creative Director: Edwin Leong

Copywriter: Daniel Kee

Art Director: Angie Sim

Photographer: Mak Kah Heng

Producer: Kamal Chima