michelle's fyp: February 2012

Web Design

High 5

Site Map for Website

High 5 Splash Page concept / ideation

Loading Page

Splash Page

Home Page

About us

Products

Contest

Download (calender)

Ideation for Booth

Exhibition Profile

Front View

Side View

Top View

Artist Impression 1

CHAPTER 12 APPENDICES

CHAPTER 12

APPENDICES

12.1 Survey Questions

1. Age range:

c 14-17

c 18 -25

c 26 -30

c 31- 40

c 41 and above

2. Gender :

c Male

c Female

3. Occupation :

c Student

c Employee

c Retired

4. Race:

c Malay

c Chinese

c Indian

c Other:

5. Monthly Income/Allowance:

c Under RM1,000

c RM1,000 – RM2,000

c RM2,000 – RM3,000

c RM 4,000 – RM5,000

c RM 5,000 and above

6. Have you ever heard of High 5 Bread?

c Yes

c No

(If no, feel free to visit to http://www.high5breadtown.com/)

7. How did you know about High 5?

c Newspaper

c Family and Friends

c Magazine

c TV commercials

c Radio Ads

c Internet

8. From where did you purchase the brand?

c Markets

c Retail outlet

c Wholesale outlet

c Through website

c Other, please specify.

9. How often do you buy the bread?

c Once per week or more often

c 2 to 3 times per month

c Once per month

c Once every 2 to 3 months

c Once or twice a year

c Not at all (Why?)

10. What the purpose(s) of you buying the brand?

c Breakfast

c Lunch

c Dinner

c Tidbits

c Other, please specify.

11. What do you think of High 5 Bread?

c Delicious

c High Quality

c Cheap

c Easy to find

c Soft
c Other ( Please Specify) :

12. What are the chances off you buying the brand in future?
c Very High
c High
c Not Sure
c Less
c Very Less

13. If you are satisfied with High 5 brand, would you like to recommend it to others?
c Yes
c No

14. If NO, what is/are your reason(s)?

15. Please give your valuable suggestions regarding how we could improve the quality of High 5.

CHAPTER 11 REFERENCES

11.1 References

· Silver Bird Group Berhad official website

http://www.silverbird.com.my/

· High 5 Bread Town

http://www.high5breadtown.com/

· The Star Online

http://thestar.com.my/news/story.asp?file=/2006/9/14/nation/15427192&sec=nation

· Agri Food Trade Service

http://www.ats.agr.gc.ca/ase/5229-eng.htm

· The Art and Science of connecting with consumers marketing

http://marketing-interactive.com/news/14578

· LRQA Malaysia

http://www.lrqa.com.my/case-studies/client-testimonials/silver-bird/index.aspx

· The Edge

http://www.theedgemalaysia.com/component/content/article/169593.html

· Business Time

http://www.btimes.com.my/Current_News/BTIMES/articles/rotibird/Article/

· Franchiseek International

http://www.franchiseek.com/Market_Trends_Bakery_0504.htm

· Baking Management

http://baking-management.com/successful_plants/bakery-industry-forecast-0110/index1.html

· Annual Report (From 2002 -2010)

http://www.silverbird.com.my/inv_current.php

Mokhtar.H & Edmund.T (2005). ‘Bread’ing Value to Shareholders. Investment Research. Company Update,Silver Bird Group. http://file.lcmart.com/notyet/silverbird20050818.pdf

· Thomas S. C. Yap . (2006). Corporate Branding: Its Role in Sustainable Competitive Advantag. Corporate Communications Department, UCSI. http://www.ucsi.edu.my/cervie/ijasa/volume1/pdf/10E.pdf

Country Report (2011). Consumer Foodservice in Malaysia. Euromonitor International. http://www.euromonitor.com/consumer-foodservice-in-malaysia/report

Martin.K (2010). 2011 Bakery Industry Forecast: How it adds up. Baking Management. http://baking-management.com/successful_plants/bakery-industry-forecast-0110/index1.html

Redruello.F (2004). Breakdown of traditional eating patterns benefits bakery products. Franchiseek International. http://www.franchiseek.com/Market_Trends_Bakery_0504.htm

· Silver Bird Group Berhad (2007). Soaring Ahead. BSI Magazine. http://www.bsimagazine.com/en/Features/Company%20Profiles/Current/Soaring%20Ahead.aspx?p=1